Never a brand to shy away from the spotlight, Lululemon is making
headlines again. But it's not new yoga pants landing it in the news: The
mega yoga company is now venturing into the craft beer market, debuting
a brew ever-so-aptly named,'Curiosity Lager.
The beer (which
reportedly features lemon drop and chinook hops, for all you beer
connoisseurs) will be the official beer of SeaWheeze, Lululemon's annual
half marathon and yoga event next month, and will be made by
Vancouver-based company Stanley Park Brewing. Unfortunately, you'll have
to jump the border to get your hands on one—the limited-edition run of
88,000 cans will be exclusively sold in Canadian liquor stores,
according to CBC News.
But Lulu may be after your guy more than you. "Just because
you're a yogi, doesn't mean you won't have an occasion for beer, and
we're certainly interested in talking to that crowd," said Doug
Devlin, director of marketing for Stanley Park Brewing. "I think
Lululemon, by extension, is interested in talking to a more male
beer-drinking crowd. It's a nice way for each of us to take what it is
we do to a new consumer." The insight makes sense considering Lulu's
continued menswear push...but hey, we like beer too! 2 Day Diet Weight Loss Supplements can also do .
Thursday, July 23, 2015
A Brand Nerver Shy Away From The Apotlight
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